Beat Your Control Challenge

If your best-performing ad has been quietly getting worse and you can't work out why, you're not imagining it, and it's not your fault.

Something huge shifted on Meta last year, and most advertisers completely missed it.

Give me 30 seconds and I'll show you exactly what happened.

Back in 2021, Mark Zuckerberg bet the company on the metaverse.

Eighty billion dollars on a virtual world where people would walk around as cartoon avatars and buy digital real estate.

He renamed the entire company for it.

It didn't work.

But during the spending spree he'd stockpiled hundreds of thousands of Nvidia GPUs, and when the metaverse collapsed all that compute was just sitting there unemployed.

So he pointed it at the ad algorithm and rebuilt the thing from scratch.

They called it Andromeda.

By October 2025 it had fully rolled out.

Here's what changed, in plain English.

Old Meta: "Tell me who to target. I'll show your ads to women 25 to 45 interested in fitness."

Andromeda: "F*ck your targeting. I know everything about everyone. Just feed me as many angles as possible and I'll work out who to show them to."

Half the job vanished overnight.

The half that's left, finding the angle, got multiplied by ten.

Literally multiplied.

Brands went from needing three to five ads per campaign to needing twenty-five to fifty just to stay competitive.

Creative volume benchmark chart — (Source: Common Thread Collective)

And there's a trap waiting on the other side of it.

Because the obvious old way to manufacture that kind of volume is to take the thing that already works and clone it — swap the headline, change the color, or ship ten identical variations.

But Andromeda collapses those near-duplicates into a single Entity ID and charges a monotony tax for lack of creative diversity.

Five tweaks of one ad count as one ad.

So every refresh of a winner with a slight variation costs more to say the same thing.

Some brands solved this.

Here's how: throwing six figures a year at anyone who can do it.

Six-figure creative strategist job listing

Even OpenAI is hiring.

The company that was supposed to make copywriters obsolete is paying serious money for humans who write angles.

Ask yourself why the company holding the best language model on earth needs that.

Because the model can generate. It can't decide what's worth saying.

And on Meta right now, what's worth saying is the entire game.

Not everyone can put a six-figure hire on payroll.

So they go looking for help. And here's what's waiting.

The agency wants an onboarding fee, then a month one retainer, then a cut of your ad spend on top. All three locked in before you know if a single ad even works.

Some of them want the ads living inside their ad account, so they end up holding the data, the learnings and the performance history you paid for.

The AI tool hands over two hundred templated files, which is the near-duplicate problem again, at volume.

The freelancer is great until the invoice clears, and then you're the one chasing them.

Notice what all three have in common.

Every one of them gets paid the same whether cost per result goes up or down.

Nobody's arguing they're bad people.

Just your downside isn't theirs.

Which is a strange thing for me to be pointing out, because I'm one of the people you'd be hiring.

Your photo here
(4:5 portrait)

Hi, I'm Lucian.

I'm a creative strategist, and I've spent most of the last 3 years taking winning ads apart to find out why one structure prints money and the one sitting next to it dies quietly.

But I've also been on the buying end of that arrangement.

I've bought the courses.

I've hired the agencies.

I know exactly what it feels like to chase someone I'd already paid, for work I'd already paid for.

So here's the deal:

✓Send me your best-performing ad.

✓I'll build 3 challenger ads using my Control Killer System.

✓If none of them beats it on cost per result inside 7 days, you don't pay me a cent.

✓AND I'll send you a $100 gift card for your favourite dinner.

Because you deserve a smile for giving it a go 🤷‍♀️

I'm in — beat my control →

60-second application · No sales call

✨ The Control Killer System ✨

What allows me to make such an outrageous claim?

Simple. While others guess what might work, I use my 3-layer creative system instead:

The Gossip Goblin.

My AI gremlin crawls the dark corners of the internet where your customers say what they really think.

The Reddit confessions, the one-star reviews, the Facebook group rants.

I know your market's deepest secrets before I write a single word.

The Mind Reader.

All that juicy psychographic intel goes through a system built on patterns from million-dollar campaigns, and out come three hooks that read like they were written by someone living rent-free inside your perfect customer's head.

The Scroll Hijacker.

Then I bring those hooks to life with cutting-edge video generation models, so the finished ads are physically uncomfortable to scroll away from.

I don't reinvent the wheel.

I take your winning ad and supercharge it with research-powered hooks that read your target avatar's mind and tap into their core buying motivations.

It's like taking a Ferrari and dropping in a rocket engine.

TOTALLY UNFAIR for your competitors 😈

But hang on…

Sometimes I'll tell people not to do the challenge.

If you're hoping three new ads will rescue a weak product, a broken funnel, or an account with no real control to beat… we'll both end up disappointed.

But if you've already got a proven winner and you're simply looking for the next one…

that's exactly who I built this for.

Good. Now we're on the same page.

Here's what they look like

Ad 1

▶ Play

Ad 2

▶ Play

Ad 3

▶ Play

Results screenshot goes here

Here's how it works

1

Day 1

You send me your control and I get to work.

2

Day 2

You get 3 challenger ads back.

3

Day 3–9

We test for 7 days and watch your new ads demolish your old one.

→We'll duplicate your winning campaign and run my 3 new ads against your original for 7 days at $100/day.

→Winner determined by lowest cost per result (opt-in, call booked, sale, etc., whatever you count).

→All of it inside your own account.

🔥 5 spots this month 🔥

The Investment

$500

$300 with a testimonial

Usually $500 (already a steal).

But I'm running this as a "Beat Your Control" challenge with 5 businesses this month, and I want to create some epic case studies from this.

So if you're open to a testimonial when my ads win, the investment is just $300.

Plus, when you see what one improved hook can do for your business… you'll probably want to hire me for bigger projects. (That's my real business model, don't tell anyone 🤫)

Remember: if my ads don't beat yours, you don't pay, and dinner's on me.

I'm in — beat my control →

60-second application · No sales call

Next Step

Click the button below and fill out 60 second application to get started. You'll have the completed ads within 24-48 hours and then we'll test head to head for 7 days.

Worst case?

You keep my ads and get a free steak dinner

Best case?

You save thousands in ad costs and scale your winners to the moon

I'm in, beat my control →

60-second application · No sales call

Fair warning, I can only take five of these this month. That's not fake scarcity, it's that each one requires me to become temporarily obsessed with your market.

✨ Before you apply ✨

Frequently Asked Questions

"How do you decide who wins?"

Lowest cost per result over the seven days. Opt-in, call booked, sale, whatever you actually count. We read it off your own dashboard on day seven. I don't own that data and I can't edit it.

"My cost per result is high. Is $700 enough to prove anything?"

Probably not, and I'd rather say so. If your cost per result is $150, $700 across four ads buys you a handful of conversions and a number that means nothing either way.

When an account looks like that, we either raise the test budget or run the test on a funnel with a lower cost per result and carry the winning angle up from there. I turn down accounts for exactly this reason.

"Isn't this just AI slop that'll make my brand look cheap?"

That's the exact objection I built the whole thing around. AI handles the research speed and the scroll-stop. I handle taste and the part that actually converts. Every hook is mined from your customers' real words, so it reads human, because underneath, it is.

But don't take my word for it. You approve all three before a dollar moves. If any of it looks cheap to you, it never runs.

"What if the test is close, or nothing clearly wins?"

Then I don't pretend it won. I'd rather tell you a test was inconclusive and extend or revise it than declare a fake victory and lose you forever. But I also only take fights I expect to win, which is why that rarely happens.

"I already have an agency or media buyer. Do I have to tell them?"

None of this steps on them. It's one duplicated campaign with one variable changed. They can set the test up themselves if that's cleaner for you, and plenty of buyers prefer it that way.

🔥 What are you waiting for? 🔥

Seriously, let's go.

Send me your best ad that's quietly dying, and I'll replace it in 7 days, or you don't pay.

I'm in — beat my control →

60-second application · No sales call

Send me your best Meta ad. In 48 hours I'll hand you 3 new versions built to beat it on cost per result. You only pay if one actually wins.

If your best-performing ad has been quietly getting worse and you can't work out why, you're not imagining it, and it's not your fault.

Not everyone can put a six-figure hire on payroll.

Hi, I'm Lucian.

I hated it enough that I wrote down everything nobody was allowed to do to me again.

So here's the deal:

What allows me to make such an outrageous claim?

The Gossip Goblin.

The Mind Reader.

The Scroll Hijacker.

It's like taking a Ferrari and dropping in a rocket engine.

But hang on…

Here's what they look like

Here's how it works

The Investment

Remember: if my ads don't beat yours, you don't pay, and dinner's on me.

Next Step

Worst case?

Best case?

Frequently Asked Questions

Seriously, let's go.